"just in time" collection
2025-2026
We are a French clothing design studio, founded in June 2024. Our philosophy is based on simplicity and comfort.
manifesto
Contemporary clothing, a harmonious proposition that offers a demanding selection in its style, refined style and comfort.
Our collection is distinguished by a refined approach to monochrome. Each piece is designed to fit naturally into a wardrobe, offering silhouettes designed for every moment of life.
Designed to boost self-confidence, our creations highlight the purity of lines and the quality of materials.
materials
Particular attention paid to the selection of materials, developing products with a minimum of materials. Limited use of polyester, favoring recycled PU when necessary.
know-how
We work with partner manufacturers, selected for their unique expertise, to develop demanding collections together.
transportation
We prefer transport by train for products from Asia and by road for those manufactured in Europe.
consider time
At auraeme, we have made time our guiding principle. Why limit ourselves to a specific age range or season? We want to offer today's women clothes that they can integrate into their wardrobe, that will accompany them throughout the day and allow them to feel confident. We are committed to offering you timeless collections, suitable for all periods of the year.
Our brand name evokes this notion of time, but it also contains a reference to the Aura, a concept that is not pronounced but has great meaning. Each and every one of us has an aura, and we hope that, through our pieces, everyone will feel the intensity of their own aura, thus establishing a unique connection with our creations.
monochrome
A refined approach to monochrome where each piece is designed to fit naturally into any wardrobe.
versatility
The collection adapts to every moment of daily life with four distinct universes: activewear, tailoring, denim and loungewear
simplicity
Carefully selected quality materials, clean lines and precise cuts that give rise to essentials that last.
commercial
Our ambition is first to conquer the French market, while expanding our reach to Europe, particularly in Belgium, Germany and the Netherlands. In January 2025, auraeme will be present at various trade fairs, such as Maison & Objet, Who's Next, Modefabriek and possibly the Scoop.
We offer advantageous commercial conditions that meet current demands and new collection rhythms. Our collections are designed without temporality, focused on mid-season, and our after-sales service is dedicated to our customers throughout our partnership, from order to delivery, to payment.
vision
The brand aims to create small collections made up of high-quality models, while respecting its DNA and its desires of the moment.
Within one to two years, we plan to launch a website for direct sales to consumers (B to C).
Within two years, our goal is to expand internationally, while expanding our product range to become a true lifestyle brand.
We want to offer decorative items, household linen, tableware and other products, in order to establish ourselves as a lifestyle brand present in all small and large concept stores in France and around the world.